Probably better to ask yourself how much you can afford as you will generally get a better website the more you spend.
If your requirements match the features then it can be very cost effective to go for a ready made system written on a CMS like Joomla or Drupal. My experience says that in most cases they don't match but if you can bend to fit it can save you lots of money.
One warning with off the shelf CMS systems, they need constant updating to keep them secure as hackers are actively looking (and finding) bugs that allow them to hack sites.
Source: http://www.ukbusinessforums.co.uk/forums/showthread.php?t=289446
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